Martin Potter

Martin Potter is an academic, multi-award-winning creative director, and producer specialising in transmedia and participatory media. He is president of EngageMedia, director of the Big Stories Co. and Associate Professor at Deakin University, where he leads the MotionLab. As a creative practice-based researcher, Potter designs large-scale transmedia works and participatory models that drive sustained engagement across diverse communities. His acclaimed projects have attracted over $12 million AUD in funding, and he has produced more than 30 hours of commissioned documentaries for international broadcasters. He has published widely on participatory and transmedia practice, bridging scholarly inquiry and high-impact creative production.